Monday, February 28, 2011

Yesterday’s tie is a warning signal.

Everybody was smiling when India scored 338 at Bangalore. But that was not the case after a great dogged batting by the English captain and the middle order bat Bell. Yes Bell was lucky to get away a with a crucial decision for leg before but at no point we had any command or control on the match. The body language of the Indian players and the incisive bowling attack is a cause for concern as we enter the rest of the matches of the world cup. Captain Dhoni really made it clear that our fielding was shoddy in the post match interview. Yes that’s fine Captain but what are you doing about it? You need to act now and come with some winning solutions.

It is time we pull up our socks for the rest of the matches and bring in the killer instinct in the fielding and bowling departments. The captain has to seriously think of playing 5 specialist bowlers to trouble and make some dent in the opposition. The part timers will not be an answer for some really tough matches. I hope Dhoni is thinking on the same line as we move forward to the rest of the matches before the quarters.

Our specialist bowlers need to deliver if we need to make any mark in this world cup.

Wednesday, February 23, 2011

Utterly Butterly….. Amul in a new avatar with cricket

Historically brand Amul was always connected with some humorous or funny hoarding message as part of their tactical campaign in all form of sports. Most of them topical and catchy. I never knew Amul would get into cricket directly but in very interesting and tactical manner by just sponsoring the sleeve of the courageous Dutch cricket team. While it paid of well for the first match with England which came as a big shocker for the English men but a boon to brand Amul which caught lot of eye balls.

Well it is a real smart move from Amul to sponsor this and also there is some connection with the brand and the Netherlands as the country is a dairy nation know for some great milk products. A good strategy on the part of Amul is to get maximum mileage without shelling out megabucks for this sponsorship. Only time will tell us if this was a sensible buy for Amul. Amul will be just praying for the Dutch team to play well to capitalize on good viewership for the future matches.